LET'S GET CREATIVE
Based on our recent phone conversation, Sadaf would like to explore the option of creating fun videos that don't come off as ads, but skits that creatively push the the Sadaf brand with fun storytelling and creative product placement.
WHAT IS THE GAMEPLAN?
Strategic Sponsorship With Persian AF
We will include Sadaf products into our original content. These videos stay consistent to our prior content, and we can use creative ways to name drop Sadaf products when we mention food or anything related to something in Sadaf's large portfolio of products. Though I may request some photos, images or graphics from you, I will provide most/all of the content including the full script writing, video assets, animations, text, voice and your company's info at the end
Sadaf Products To Tell A Fun Story
We will write, film, and produce a professionally filmed video specifically for,Sadaf to use to speak to a broader audience (Israeli, Mediterranean, Middle Eastern, Americans) . Sadaf will own this video and all of it's rights -- additionally we will also promote this video on the Persian AF Instagram/stories, Youtube, and FB page. As discussed, this will be a 100% original skit that tells a fun story and implements the Sadaf brand creatively without being a commercial.
EXAMPLE IDEA **** MY FRIEND IS ADDICTED TO SADAF DOOGH
A young man is being confronted by his friends & family through an intervention because he can't stop drinking Sadaf Doogh.
Social Media Influencers Commentary On Middle Eastern Dishes
We will produce a piece of video content about Persian cuisine incorporating some of the most popular dishes, commentary on the dishes, the history of the dishes and any fun ideas we can incorporate using influencers (or hired talent). With the massive amount of middle eastern dishes from all cultures, the possibilities are endless.
DISTRIBUTION AND BRANDING STRATEGY
- Videos will play throughout on all of the Persian AF platforms, including IG, Facebook, & Youtube.
- Any partnerships with influencers will also be shown on all of their desired platforms as well.
- Sadaf will have full usage rights for all videos to distribute on all of their web/social channels both through organic traffic and paid ads (if you choose to go that route)
- Though you mentioned your social media account is not a big priority right now, we will maintain a strategy that will allow you to implemt the content in your social creatives in the future should you decide to.