Commercial Video Campaign
- Conceptualization of Creative & Themes and Brand Identity
- Pre-Production (talent, sets, crew)
- Video Production
Post Production & Editing
1 Minute Ad (ALL SOCIAL)
2-3 ad long form
30sec-1minute sketch promo on Persian AF
DISTRIBUTION / MAINTENANCE
- Getting us up to speed with the technical
backend of your website, IG and lead capture
(website, extensions, youtube, IG, FB etc)
-Distribute your videos organically and through ads as well.
Recommend & execute any ad spending you need
- Monitor your platforms to make sure all of your marketing back end/lead capture is working properly
Campaign Managment Fee
Statement of Work
Phase 1: Initial Setup & Film Production
- Collaborate with marketing team in an on-site (or off-site) idea sharing session.
- Set up your automated lead-generation that will provide automatic emails once a lead is generate.
Video Production: Build (2) Video creatives with Call to Action and lead functionality
Creative (1) - Educational
Creative (2) - Complete Service Offering Breakdown (addressing a pain point)
- Writing full copy/script for both videos
- Film, edit and complete videos withing 30 day time frame.
By the end of month one, we will have (2) videos completed. Each video will have its own powerful and unique message to engage directly with your audience.
Phase 2: Campaign Creation/Split Testing/Pre-Launch
Week 1: Detailed market research and data gathering
Provide marketing/web teams assistance in linking/including media to web page (if needed) and pixel setup.
We use small budget (with our own ad spending, not yours) to get as preliminary roadmap prior to our soft launch.
Use in house software and build automated lead forwarding and automated spreadsheets to auto-populate leads.
Week 2/3 “Soft launch” and split testing of video creatives on Facebook: The data/leads we get from your “soft launch” will show us how people are engaging and reacting with your video and is crucial will and will be monitored to see which audiences are performing the highest. We recommend a minimum ad spend of $500 for the soft launch over the span of 7-10 days.
Soft Launch review with your team: We will present you the testing results and recommend a daily advertising budget moving forward. typically between $75-$90/day
Phase 3: Campaign Management, FULL Launch
If we fast track phase two, we should already be well into your Hard launch We’ve got our video; We have the data; We’ve tested it out on the market and we have clear indicators on how each demographic and audience is reacting to your videos. We’ve narrowed down your audience and are making sure that the only people who see this video are people with a high probability to generate into leads.
It’s go time!
For this first official month of launch, our goal is to generate at least 20 leads for your business in this first month and for you to close 1 or 2 sales of ~ $20,000 each with a AOP of $5000 per system. Each month we will continue to invest in more ad-spend generating you more and more leads.
As the leads/appointments come in, they will be automatically emailed to you and your selected staff. We can now see exactly how much money our videos are making you and what demographics are the strongest and scale bigger spending to the audiences bringing us the most leads/conversions.
As we will go over your results together, you will know exactly what your ROI is with our commercial video campaigns and see your ROI in REAL TIME. We will know who to target and who to stay away from. You now have a PREDICTABLE and TRACKABLE system that brings you consistent leads, sales and profitability --- You can now scale and grow your business as you see fit.
STEP 1: Review/Sign service agreement - 50% Deposit
STEP 2: Schedule ON-BOARDING: (This can be in person or via Virtual meeting)
STEP 3: ONBOARDING SESSION/BRAINSTORMING CREATIVES/COMMIT TO CREATIVE
STEP 4: BEGIN PHASE 1 Video Production