Commercial Video Campaign
WHAT ARE YOUR CURRENT CHALLENGES
Educational Video Topics:
- How much money can a solar system save in its lifetime?
- 7 signs that prove you need to purchase a battery backup system
- 10 ways to cut your electrical costs before you consider solar
Altair Related Topics
"Altair Solar owner answers some the toughest solar questions"
A past customer testimonial that includes deep dive into the financials of the system along with the entire install proccess
Distribution of Content
We use proven data methods to target your key demographic
Depending on your company objective (branding, traffic, page likes, etc) , content will be distributed through Facebook, IG, and/or YouTube.
Leads can be generated directly from your current sales funnel. Traffic, data and engagement can be viewed
Leads are automatically emailed and tracked in our system and allow us to monitor EVERYTHING in FULL TRANSPARENCY
After a short testing period, we will begin to have a
predictable and *scalable* lead generation in place for you.
Pricing & Strategy
Month To Month
Month 1 & 2
Setup & Video Production
Website Landing Page
Soft Launch Content Distribution & testing
We run multiple ads with a very small budget and tests our videos to multiple demographics to see which ones respond best and which audiences don't.
After 2 weeks, we should have generated enough results and data to be able to fine tune these and prepare for a hard launch .
Develope a brand Strategy: built on trust
Write, film, produce 3 professionally shot videos
(2) employee videos - designed to educate, without a sales pitch
(1) testimonial video ad with a call to action
Week 3 & 4
Based on the results we get from the soft launch, we will have the proper data to fully launch our campaign with the optimal ad spending .
Video Publishing on Website/landing page
and Social media page
Build a social media following of at least 2,000 people/page likes
Campaign Managment Fee
2 Week Hard Launch
Target Group: Homeowners in OC and closer counties
Revenue Per Target Solar System Sale:
7kW Solar System @ $3/watt $21,000
Minus Install, Materials, Comissions
= (AOP) Avg. Order Rev 21,000
Total Monthly Marketing Spend
* Estimated $2,500 Ad Spend Needed To Generate 30-40 leads
$4,000 Total spend should generate 30 leads.
At a 10% close rate you should be able to generate 3 solar system sales.
(AOP) Avg. Order Profit $5,000 per solar system
(2) Solar System Sales = $10,000 Total Order Profits
(3) Solar System Sales = $15,000 Total Order Profits
$15,000 Order Profits - $4,000 Monthly marketing spend = $11,000 NET ~ (3:1) ROI
If you sell 3 systems
Total Monthly Marketing Spend
* Estimated $3,500 Ad Spend Needed To Generate 50 leads
$5,500 total spend should generate 50 leads.
At a 10% close rate you should be able to generate 5 solar system sales.
(AOP) Avg. Order Profit $5000 per solar system
(5) Solar System Sales = $25,000 Total Order Profits
$25,000 Order Profits - $5,500 Monthly marketing spend = $19,500 NET (3.5 to 1 ROI)
If you sell 5 systems
With all the data and ROI in place, your company will have
the ability to scale your growth by setting your ad spend accordingly.
Campaign Managment Fee
Statement of Work
Phase 1: Initial Setup & Film Production
- Collaborate with marketing team in an on-site (or off-site) idea sharing session.
- Set up your automated lead-generation that will provide automatic emails once a lead is generate.
Video Production: Build (2) Video creatives with Call to Action and lead functionality
Creative (1) - Educational
Creative (2) - Complete Service Offering Breakdown (addressing a pain point)
- Writing full copy/script for both videos
- Film, edit and complete videos withing 30 day time frame.
By the end of month one, we will have (2) videos completed. Each video will have its own powerful and unique message to engage directly with your audience.
Phase 2: Campaign Creation/Split Testing/Pre-Launch
Week 1: Detailed market research and data gathering
Provide marketing/web teams assistance in linking/including media to web page (if needed) and pixel setup.
We use small budget (with our own ad spending, not yours) to get as preliminary roadmap prior to our soft launch.
Use in house software and build automated lead forwarding and automated spreadsheets to auto-populate leads.
Week 2/3 “Soft launch” and split testing of video creatives on Facebook: The data/leads we get from your “soft launch” will show us how people are engaging and reacting with your video and is crucial will and will be monitored to see which audiences are performing the highest. We recommend a minimum ad spend of $500 for the soft launch over the span of 7-10 days.
Soft Launch review with your team: We will present you the testing results and recommend a daily advertising budget moving forward. typically between $75-$90/day
Phase 3: Campaign Management, FULL Launch
If we fast track phase two, we should already be well into your Hard launch We’ve got our video; We have the data; We’ve tested it out on the market and we have clear indicators on how each demographic and audience is reacting to your videos. We’ve narrowed down your audience and are making sure that the only people who see this video are people with a high probability to generate into leads.
It’s go time!
For this first official month of launch, our goal is to generate at least 20 leads for your business in this first month and for you to close 1 or 2 sales of ~ $20,000 each with a AOP of $5000 per system. Each month we will continue to invest in more ad-spend generating you more and more leads.
As the leads/appointments come in, they will be automatically emailed to you and your selected staff. We can now see exactly how much money our videos are making you and what demographics are the strongest and scale bigger spending to the audiences bringing us the most leads/conversions.
As we will go over your results together, you will know exactly what your ROI is with our commercial video campaigns and see your ROI in REAL TIME. We will know who to target and who to stay away from. You now have a PREDICTABLE and TRACKABLE system that brings you consistent leads, sales and profitability --- You can now scale and grow your business as you see fit.
STEP 1: Review/Sign service agreement - 50% Deposit
STEP 2: Schedule ON-BOARDING: (This can be in person or via Virtual meeting)
STEP 3: ONBOARDING SESSION/BRAINSTORMING CREATIVES/COMMIT TO CREATIVE
STEP 4: BEGIN PHASE 1 Video Production