KICKBACK

CREATIVE 

Commercial Video Campaign

What Are Your Current Goals?
Booking more commercial and residential solar contracts consistently
Where is the opportunity?

Property owners  want to work with solar companies they can trust. So, let's create content that will build their trust, and provide them helpful information and distribute it in a way that will lead them into booking an appointment with you.  We want to communicate consistently in a selfless, helpful way and deploy content that helps your prospects understand the solar better and educate them on savings .

We DON'T want boring & misleading ads. 

Let's provide them with
Helpful Video Content

Educational Video Topics:

- How much money can a solar system save in its lifetime? 

- 7 signs that prove you need to purchase a battery backup system

- 10 ways to cut your electrical costs with solar 

Altair Related Topics 

"Altair Solar owner  answers some the toughest solar questions"

A past customer testimonial that includes deep dive into the financials of the system along with the entire install proccess

Distribution of Content
& Lead Generation
We use proven data methods to target your key demographic
Content is distributed through Facebook (residential) and LinkedIn (commercial) to your key demos
Leads can be generated directly from the video with a via built in survey/form, or linked directly to your sales funnel online. 
Leads are automatically emailed and tracked in our system and allow us to monitor EVERYTHING in FULL TRANSPARENCY
After a short testing period, we will begin to have a
 predictable and *scalable* lead generation in place for you. 
Pricing & Strategy
Month To Month
Month 1
Setup
Month 2
Testing & Soft Launch
+
Campaign Management & Setup Costs
Video
Production Cost
Campaign Managment  Fee
$7500
* with a 90 commitment,  we have removed the $2000 management/setup fee from the first month
$2000
We  run multiple ads with a very small budget and tests our videos to multiple demographics to see which ones respond best and which audiences don't.
 
After 2 weeks, we should have generated enough results and data to be able to fine tune these and prepare for a hard launch . 
Month 3:
Full 30 Day Launch
Target Group: Homeowners in OC and closer counties
Revenue Per Target Solar System Sale:  
9kW Solar System @ $3.50/watt $31,000
Minus Install, Materials, Comissions 
= (AOP)  Avg. Order Profit  $4000
$2000
Managment  Fee
+
$2500
Ad Spend
=
* Estimated $2,500 Ad Spend Needed To Generate 20-30 leads
$4500
Total Monthly Marketing Spend
$4500 Total spend should generate 20 leads.
At a 10% close rate you should be able to generate 2 solar system sales.
(AOP)  Avg. Order Profit  $5000 per solar system 
(2) Solar System Sales =  $10,000 Total Order Profits 
$10,000 Order Profits - $5000 Monthly marketing spend = $5,000 NET (1:1 ROI) 
If you  sell 2 systems
Total Revenue = $42,000 
+
$2000
Managment  Fee
$4000
Ad Spend
=
* Estimated $4,000 Ad Spend Needed To Generate 40-50 leads
$6000
Total Monthly Marketing Spend
Month 4:
$6,000 total spend should generate 40 leads.
At a 10% close rate you should be able to generate 4 solar system sales.
(AOP)  Avg. Order Profit  $4000 per solar system 
(4) Solar System Sales =  $16,000 Total Order Profits 
$16,000 Order Profits - $6000 Monthly marketing spend = $14,000 NET (2.3 to 1 ROI)  
If you  sell 4 systems
$84,000 Revenue 
If you only sell 2 systems

$10,000 order profits - $6000 Monthly marketing spend = $4,000 NET (LESS TAN 1:1 ROI)

$42,000 Revenue 
With all the data and ROI in place, your company will have
the ability to scale your growth by setting your ad spend accordingly. 
Campaign Managment  Fee
Statement of Work

Phase 1: Initial Setup & Film Production 

(4 weeks) 

- Collaborate with marketing team in an on-site (or off-site) idea sharing session.

- Set up your automated lead-generation that will provide automatic emails once a lead is generate.

Video Production: Build (2) Video creatives with Call to Action and lead functionality 

Creative (1) - Educational

Creative (2) - Complete Service Offering Breakdown (addressing a pain point)

- Writing full copy/script for both videos

- Film, edit and complete videos withing 30 day time frame.

By the end of month one, we will have (2) videos completed. Each video will have its own powerful and unique message to engage directly with your audience.

 

Phase 2: Campaign Creation/Split Testing/Pre-Launch

(2-3 weeks) 

Week 1: Detailed market research and data gathering

Provide marketing/web teams assistance in linking/including media to web page (if needed) and pixel setup.   

We use small budget (with our own ad spending, not yours) to get as preliminary roadmap prior to our soft launch. 

Use in house software and build automated lead forwarding and automated spreadsheets to auto-populate leads.  

Week 2/3 “Soft launch” and split testing of video creatives on Facebook: The data/leads we get from your “soft launch” will show us how people are engaging and reacting with your video and is crucial will and will be monitored to see which audiences are performing the highest. We recommend a minimum ad spend of $500 for the soft launch over the span of 7-10 days.

Soft Launch review with your team: We will present you the testing results and recommend a daily advertising budget moving forward. typically between $75-$90/day

 

Phase 3: Campaign Management, FULL Launch

(4 weeks)

If we fast track phase two, we should already be well into your Hard launch We’ve got our video; We have the data; We’ve tested it out on the market and we have clear indicators on how each demographic and audience is reacting to your videos.  We’ve narrowed down your audience and are making sure that the only people who see this video are people with a high probability to generate into leads.

 

It’s go time!

 

For this first official month of launch, our goal is to generate at least 20 leads for your business in this first month and for you to close 1 or 2 sales of ~ $20,000 each with a AOP of $5000 per system. Each month we will continue to invest in more ad-spend generating you more and more leads. 

As the leads/appointments come in, they will be automatically emailed to you and your selected staff. We can now see exactly how much money our videos are making you and what demographics are the strongest and scale bigger spending to the audiences bringing us the most leads/conversions.  

 

As we will go over your results together, you will know exactly what your ROI is with our commercial video campaigns and see your ROI in REAL TIME.  We will know who to target and who to stay away from. You now have a PREDICTABLE and TRACKABLE system that  brings you consistent leads, sales and profitability --- You can now scale and grow your business as you see fit.

NEXT STEPS

STEP 1: Review/Sign service agreement - 50% Deposit 

 

STEP 2: Schedule ON-BOARDING: (This can be in person or via Virtual meeting) 

STEP 3: ONBOARDING SESSION/BRAINSTORMING CREATIVES/COMMIT TO CREATIVE 

 

STEP 4: BEGIN PHASE 1 Video Production 

 

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